Modernize a longstanding, family-led brand.

Marvin is a premium window and door manufacturer that plays in an increasingly competitive and commoditized category. The family-managed company has a storied history and is deeply loved by architects, builders and homeowners. But that deep history had led to outdated perceptions of the company at a time when leadership was articulating a bold new purpose: to shift from a manufacturing-led organization to a design-driven company that helps people live better at home.

Make new strategy new storytelling—everywhere.

As agency of record, we developed a comprehensive assessment and reinvention of the Marvin brand that enabled the company’s full range of stakeholders—employees, manufacturing locations, channel partners and end-customers—to see the Marvin brand in a modern, human-centric new light. Today, the brand is an active component in the transformation of Marvin as a business, driving employee engagement internally while defining advertising and product marketing, employee environments, website and digital marketing, and tradeshow experiences.

• Brand strategy
• Strategic narrative
• Brand identity
• Design system
• Marketing campaigns
• Digital marketing
• Marketing collateral
• Employee engagement
• Channel communications
• Website
• Content Strategy
• Events and trade shows

VSA has rejuvenated and activated Marvin’s brand, capturing both the enduring spirit of the company and its optimistic, people-centric vision of the future.