Dimension Energy launches new brand

Dimension Energy—a leader in the community-scale solar and clean energy sectors committed to democratizing access to clean energy—recently unveiled their new brand via a redesigned website. This comprehensive brand evolution underscores Dimension Energy’s emergent presence since its founding in 2018 to a now firmly established innovator in the industry, showcasing the firm’s community impacts, forward-thinking business model, and exceptional growth.

Dimension’s new visual identity emphasizes differentiation. In a sector where many competitors lean towards non-profit sensibilities, Dimension Energy’s brand instead reflects a pragmatic, business-first approach with an industrial and bold aesthetic.

The fundamental goal was to shift from an aspirational narrative to a tangible one, reflecting its proven capabilities and broadening horizons. The brand overhaul also transcends Dimension’s initial focus on renewables and sets the stage for its upcoming clean energy ventures, including energy storage solutions.

Dimension Energy’s mission is to make clean energy accessible to everyone, especially those traditionally excluded from the benefits of solar energy, such as renters and low to moderate income households. By collaborating with utility providers to integrate with the existing grid, Dimension Energy delivers clean energy across diverse communities, spanning key states like California, New Jersey, New York, and Virginia.

The collaboration with VSA Partners resulted in a fresh, dynamic brand identity that aligns with Dimension Energy’s core principles and growth trajectory.

This rebrand included:

• Logo: A distinctive “D” monogram symbolizing Dimension’s central role as a national presence in distributed energy assets
• Expression and Voice: Bold, purposeful design complemented by an active and confident tone of voice that better encapsulates Dimension’s overall business strategy, and a neutral palette accented by blue and “Georgia peach” tones that pay homage to Dimension Energy’s Atlanta roots
• Website: A clean, intuitive experience that aligns with Dimension Energy’s straightforward, impactful approach
• Collateral: Videos, swag, brochures, business cards, and more, designed to reinforce the new brand narrative

“Dimension Energy is doing things differently than the rest of the sector, and their brand needed to reflect that. Making clean energy work for everyone isn’t philanthropy—it’s best business practice. Their new, bold brand is full of that kind of drive and pragmatism, and we’re very excited to see where Dimension Energy goes from here,” said Jerry Stiedaman, Associate Partner of Client Engagement at VSA.

Additionally, VSA infused Dimension Energy's new brand personality into its office spaces, creating a cohesive, visually engaging experience. VSA’s expertise, previously showcased in its work with industry giants like Invenergy, was pivotal in shaping Dimension Energy’s new brand persona and market identity.