YanYan Zhang

With nearly 20 years at VSA, YanYan has delivered strategic brand-centered solutions for clients across a variety of industries from financial, tech, and commodities to local non-profits. YanYan has successfully led multi-disciplinary teams across the full spectrum of critical brand experiences for many of VSA's longest-standing clients and Fortune 100 companies including: BNY, CME Group, IBM, PepsiCo and Sappi. Whether building a brand from the ground up or cultivating and evolving existing brands, her expertise and experience is in delivering smart and impactful solutions across both traditional and digital mediums.